Coporate design and logo design for the research project „Medicine Man: Media Assemblages of Medicalized Masculinity“ at the IT university of Copenhagen, Denmark. 
Medicine Man: Media Assemblages of Medicalized Masculinity  explores how everyday cultures and perceptions of middle age men’s bodies unfold when masculinity is increasingly both mediatized and medicalized. Today large parts of intimate life, health and social relations have become mediatized: Bodies are monitored using mobile apps, communities are formed on social media, and intimate questions are increasingly the topic of TV-shows and intensified in online campaigns. 

We define middle age as the life period between youth and old age (40 to 65 years) and the project embraces both urban and provincial masculinity as well as heterosexual, homosexual and transgendered men. Medicine Man is based on a theoretical framework of somatechnics and assemblage theory. 

The project considers medicalization as a cultural phenomenon, which emerges inseparably from contemporary media, and thus adds humanistic research to health and social sciences about how mediatized culture shapes the body and its medicalized interventions and how notions of beauty, sexuality and health unfolds. 

Final logo design

Logo design process

Color palette

Published november 2018
Find more information about the project
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